Istanbul to host major tourism forum later this month

Istanbul will host a major tourism event on Nov. 26-27, Turkish Tourism Investors Association (TTYD) announced on Friday.

The Tourism Investment Forum (TIF) 2024 will bring together international investors, financial firms, hotel brands, innovators, and real estate developers, among others, according to the association.

The event is expected to attract over 1,000 participants representing nearly $10 trillion in the global tourism ecosystem.

Key discussions will focus on strategies shaping the future of travel and tourism investments, financing, emerging trends, luxury and lifestyle brands, cultural and artistic initiatives, wellness, and medical tourism, the association said.

Organized in partnership with Türkiye's Investment Office, the World Travel and Tourism Council (WTTC), and Questex, the event is sponsored by financial firm Akbank.